London South Bank University

Promotional campaign for BA (hons) Creative Advertising with Marketing course at London South Bank University, to attract and stand out to new potential students on opening days.

This campaign was centred around the process of idea generation and how small ideas eventually lead to the 'big idea' which is often referred to as the 'lightbulb' moment. Light inspiration was drawn from the 'butterfly effect' to appeal to individuals that are creative, original and constantly 'think outside the box.'